06
PawPaw Land
Expert Care, Wagging Results.
Created a complete visual identity for PawPaw Land open in 2025, including a logo, marketing collateral, and signage. Focused on developing cohesive designs across booklets, T-shirts, billboards, and business cards. Delivered a playful and professional brand image, highlighting strong skills in layout design, typography, and brand consistency across various media platforms.
06
Ann Cat
Furry Friends, Endless Joy
AnnCat is a brand visual system I designed for a friend, combining the functions of a cat cafe and a coffee shop. It aims to provide a comfortable and healing space for cat lovers and coffee enthusiasts. Here, people can enjoy delicious coffee while interacting with cats, relaxing, and relieving the stress of daily life. The brand name is derived from my English name “Ann” and “Cat,” symbolizing warmth and companionship.
06
Poster
Bauhaus, Dadaism
This series of posters draws inspiration from the Bauhaus modernist movement, reinterpreting its unique balance of form and function through minimalist geometric shapes, carefully chosen color palettes, and precise typography. Each piece not only embodies the essence of modern design but also reflects an in-depth understanding and innovative reinterpretation of design history. During the creative process, I blended traditional design language with contemporary visual trends, exploring how to tell complex stories using simplicity. These posters aim to establish a deep emotional connection with the audience through highly artistic visual expressions, while demonstrating my exceptional skills in layout design, color application, and conceptual creativity.
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Showcases the ability to transform classic design styles into contemporary graphic language.
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Demonstrates innovation and sensitivity in visual communication through unique color combinations and structured layouts.
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Deep understanding of design history, integrated into modern branding or exhibition visuals to enhance project value.
This poster series boldly adopts the artistic styles of Dadaism and Surrealism, capturing the essence of the theme "Where Chaos Meets Dreams" through collaged elements, unconventional compositions, and thought-provoking visual narratives. During the design process, I broke conventional norms by using collage techniques, surreal imagery, and dynamic typography to create visuals that are both striking and contemplative. These posters serve not only as guides for the exhibition but also as an innovative exploration of visual art. By integrating artistic languages from different eras, I transported the audience into a world where chaos and dreams intersect.
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Utilizes collage and surreal compositions to showcase boundary-pushing creativity.
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Excels at translating complex concepts into visual language, enhancing the cultural depth of brands or projects.
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Captures and conveys the core themes of a brand or project with precision, adding a distinctive visual identity.
